Aim Surpasses 1 Million AI Asset Management Users... Industry First
[Asia Economy Reporter Minji Lee] Aim, the largest AI asset management platform in Korea, announced on the 17th that as of June, it has surpassed 1 million users and 1.38 million mobile app downloads, achieving the industry’s first-ever “double million” milestone.
This achievement is analyzed to be due to increased demand for long-term investment based on stable asset management amid growing volatility in the capital markets caused by the recent COVID-19 pandemic, cryptocurrency fluctuations, and inflation concerns.
The number of Aim mobile app downloads also rapidly increased as global individual demand for long-term investment grew. After becoming the first D2C (Direct-to-Customer) fintech service to surpass 1 million app downloads in November last year, Aim recorded 1.38 million downloads in May, a 38% growth in just six months.
Aim introduced Korea’s first “robo-advisor” in 2015. When users input their financial situation, asset management goals, and duration, the platform provides a customized asset portfolio and investment expert advice based on individual risk tolerance and financial objectives, enabling asset management within 10 minutes.
In particular, Aim offers differentiated services through its AI asset management algorithm “Esther,” which consolidates investment know-how from Wall Street. Esther maximizes returns by diversifying investments across more than 12,700 global ETFs in 77 countries worldwide while minimizing risk. As of April, the cumulative return over the past four years reached 42.5%.
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Jang Jaehoon, Aim’s COO (Chief Operating Officer), said, “A survey of about 5,000 Aim customers showed the highest satisfaction with ‘global investment expertise,’ ‘investment performance,’ and ‘convenient app usability.’ We will further strengthen our differentiated expertise in global stocks, bonds, and real estate investment, and enhance the app user environment to provide an advanced long-term investment experience.”
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