IBK Industrial Bank, Actor Lee Je-hoon as New Advertising Model

[Asia Economy Reporter Kim Jin-ho] IBK Industrial Bank announced on the 17th that it has selected actor Lee Je-hoon as its new advertising model.

Actor Lee Je-hoon debuted in 2007 and won rookie awards at various film festivals such as the Grand Bell Awards and Blue Dragon Film Awards for the movies "The Guard Post" and "The Front Line." Since then, he has gained favor across various age groups through impressive performances in works like "Architecture 101," "Signal," and "Taxi Driver: V.I.P."

IBK Industrial Bank explained the reason for the selection, stating, "We judged that Lee Je-hoon, an actor with outstanding acting skills and passion, and a strong sense of trust formed through various characters in multiple works, is the most suitable model to sincerely convey the bank's messages of 'innovative finance' and 'sound management' to a diverse customer base including small and medium-sized enterprises and small business owners."

Marking its 60th anniversary this year, IBK Industrial Bank plans to strengthen its progressive image that pursues change and innovation while providing greater trust to customers together with the new model Lee Je-hoon, and to actively enhance communication with customers through various channels.

The new advertisement featuring Lee Je-hoon is scheduled to air on television and YouTube at the end of June.

This content was produced with the assistance of AI translation services.