Son Byung-hwan, Chairman of NongHyup Financial, "Will Enhance Brand Value with Convenient Services"

Attendance at the '2021 NH Nonghyup Financial Brand Day' Event

Son Byunghwan (second from left), Chairman of NH Nonghyup Financial Group, and Kwon Junhak (far left), President of NH Nonghyup Bank, are guiding employees through the brand integration exhibition in the lobby of NH Nonghyup Bank headquarters in Jung-gu, Seoul, on the morning of the 17th, explaining the history and significance of the Nonghyup Financial brand.

[Asia Economy Reporter Kiho Sung] Sohn Byung-hwan, Chairman of NH Nonghyup Financial Group, emphasized, "By providing customers with more professional and convenient financial service experiences, we will repay their love and enhance our brand value."

On the morning of the 17th, Chairman Sohn attended the '2021 NH Nonghyup Financial Brand Day' event held in the lobby of Nonghyup Bank headquarters in Jung-gu, Seoul, and said, "Nonghyup Financial is a brand that has grown together with farmers and the public across the country based on 100% national capital."

This event was planned to mark the 60th anniversary of Nonghyup's founding, aiming for employees to properly understand the various brand assets of Nonghyup Financial and to develop it into a more beloved brand.

In the exhibition space, slogans, characters, products, and service brands created since the launch of Nonghyup Financial in 2012 were stacked like a tower to represent a single symbol. A photo zone featuring Nonghyup's emblem, which has been with agriculture, rural areas, and farmers for many years, was also installed at the forefront to add meaning to commemorating the 60th anniversary of the Nonghyup brand.

On this day, Chairman Sohn and NH Nonghyup Bank President Kwon Jun-hak spent time reflecting on the meaning contained in the Nonghyup Financial brand while viewing the exhibits with employees on their way to work. They distributed tumblers engraved with the brand and characters, urging employees to reduce the use of paper cups in office spaces and to take the lead in practicing the 'ESG Let's Try Campaign.'

This content was produced with the assistance of AI translation services.