Dongwon F&B Includes Missing Children Information in 'Richam' and Launches 'Find Missing Children' Campaign

Dongwon F&B announced on the 17th that it has started a "Finding Missing Children" campaign by including missing children information on Richam products. The photo shows a Richam product containing missing children information. (Photo by Dongwon F&B)

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 17th that it has started the "Finding Missing Children" campaign by including missing children information on 'Richam' packaging.

From this month, Dongwon F&B will print notices searching for missing children on the packaging of bundled Richam products sold in domestic offline stores and online malls. The notices contain detailed information such as photos, names, gender, date of disappearance, place of disappearance, and physical characteristics of missing children provided by the Child Rights Protection Agency.

The notices containing missing children information will be applied to Richam 340g 4-pack products and 300g 4-pack products, with the content updated quarterly to provide information on more missing children. Additionally, Dongwon F&B will expand the campaign by posting missing children information monthly on the official Richam Instagram.

A Dongwon F&B representative said, "We planned this campaign because we believe it is important to inform many people and raise awareness to find missing children," adding, "We will continue to seek various activities that can contribute to our society."

Meanwhile, Dongwon F&B recently established an ESG Committee as part of its ESG (Environmental, Social, and Governance) management to fulfill environmental and social responsibilities across corporate activities and enhance management transparency. This campaign is conducted as an ethical management task planned by the ESG Committee to fulfill the company's social responsibilities.

This content was produced with the assistance of AI translation services.