11st, LG Twins & Pulmuone Collaborate to Sell Limited Edition Jeong, Baek & Hong Bibimmyun Set

LG Twins and Pulmuone Collaboration 'Limited Edition Jeong, Baek, Hong Bibimmyun Set' (Photo by 11st).

'Yugwangjeongper' 'Baekjeonbaeksung' 'Manruhongrun'
LG Twins Goods Limited Edition Package
First Sale of 3,000 Sets on 11st from Midnight on the 18th

[Asia Economy Reporter Kim Yuri] 11st announced on the 17th that it will be the first to sell a limited edition set in collaboration between Pulmuone's 'Jeong·Baek·Hong Bibimmyeon' and professional baseball team 'LG Twins'.

Pulmuone's 'Jeong·Baek·Hong Bibimmyeon', launched earlier this year, consists of three types: plant-based bibimmyeon 'Jeong Bibimmyeon', plum soy sauce bibimmyeon 'Baek Bibimmyeon', and spicy Cheongyang chili water bibimmyeon 'Hong Bibimmyeon'. It is a product differentiated from other seasonal noodles that are all spicy bibimmyeon.

This limited edition package creatively uses the letters of 'Jeong·Baek·Hong Bibimmyeon' and newly designs the product naming and packaging to embody the wishes of the LG Twins players and fans challenging for the championship this season. The package, priced at 11,990 KRW (including 16 bibimmyeon packs), consists of three bibimmyeon flavors: 'Yugwangjeongper' (clean taste made from plant-based ingredients), 'Baekjeonbaeksung' (savory umami plum soy sauce bibimmyeon), and 'Manruhongrun' (spicy Cheongyang chili water bibimmyeon), along with LG Twins character goods (cereal glass). The first 3,000 sets will be sold exclusively on 11st from midnight on the 18th on a first-come, first-served basis.

'Yugwangjeongper' is a modified name of 'Yugwang Jumper', a symbol of LG Twins' autumn baseball, while 'Baekjeonbaeksung' gathers the hearts of fans and the club wishing for LG Twins' victory. 'Manruhongrun' was selected as the top name in a product naming contest held for LG Twins fans.

11st and Pulmuone have maintained a strategic partnership for several years, conducting joint marketing that combines the core competencies of both companies. Based on 11st's e-commerce competitiveness, they have launched Pulmuone's new products online first or released differentiated exclusive products that attract the MZ generation. In 2019, they exclusively launched the limited edition mala tang noodle new product 'Pogihaji Mala Tangmyeon', a collaboration between Pulmuone's 'Saengmyeon Sikgam' and professional baseball team 'Hanwha Eagles', which drew positive responses from young customers.

This content was produced with the assistance of AI translation services.