"Let's Increase True Fans" LG Uplus, 'U+Together' Event for Family and Friends Bundling

'Y-PL Hack Deal Day' Operation... Gifts Presented to Store Visitors

[Asia Economy Reporter Minyoung Cha] LG Uplus announced on the 16th that it will hold an event to promote its family and friends 5G, LTE, and internet combined service ‘U+ Together’ to more customers.

U+ Together is a bundling service where the discount increases as more communication fees are combined. It features the ability to use an 80,000 KRW range 5G unlimited plan for around 30,000 KRW per month. Mobile bundling can be done for up to 5 people. The discount amount is 10,000 KRW each for 2-person bundles, 14,000 KRW each for 3-person bundles, and 20,000 KRW each for 4 to 5-person bundles, with the discount increasing as the number of bundled members grows. For internet, discounts of up to 11,000 KRW per month can be applied for up to 3 lines.

Since its launch in January, U+ Together has shown remarkable subscriber growth. An LG Uplus official explained, “The initial growth of friend bundling is noteworthy,” adding, “Especially, the MZ generation, familiar with the sharing economy such as Netflix account sharing, seems to be leading the overall bundling market.”

LG Uplus has prepared various events and promotions to further increase the growth rate of U+ Together subscribers.

The Uplus Hack Deal Day U+ Together promotion, held throughout June, offers gifts to customers who make store visit reservations on Mondays and Tuesdays and visit LG Uplus stores on Wednesdays and Thursdays, through first-come-first-served and lottery draws.

First-come-first-served visitors will receive ▲ 5,000 KRW GS gas station vouchers and ▲ 5,000 KRW Shinsegae gift certificates. Through the lottery, gifts include ▲ 30,000 KRW Baedal Minjok (Baemin) vouchers (300 winners), ▲ 8,500 KRW purchase vouchers for AirPods 2nd generation (400 winners), and ▲ 100,000 KRW National Tourism gift certificates (40 winners).

This event is open to customers of other companies besides LG Uplus. Customers who answer simple questions related to U+ Together bundling will have double the chance of winning. There are also plans to give ‘Together Ice Cream’ to customers visiting the stores.

Various unique events will also be held internally. These include ▲ a morale-boosting event where employees share comments expressing hopes for the spread of the Together product and receive ‘Together Ice Cream,’ ▲ a ‘Together Hiking’ event climbing Hallasan Mountain in Jeju Island at an altitude of 1,700 meters to celebrate reaching 17 million subscribers, and ▲ a ‘Together Challenge Golden Bell’ quiz contest testing employees’ knowledge of the U+ Together product.

Kyung-hoon Lim, Executive Vice President of LG Uplus Consumer Sales Division, said, “U+ Together is establishing itself as a solid service that steadily increases LG Uplus’s ‘true fans,’” adding, “We will make efforts so that the value of the U+ Together product is properly delivered to all customers through this event and that more customers can benefit.”

Meanwhile, when bundling with friends, a representative must be designated, and the representative cannot be changed arbitrarily after bundling. The billing account must be unified under the representative. When the representative pays the monthly fee, it is similar to OTT services used simultaneously by 3 to 4 people. Customers can only join one bundling group, and if they change to a plan outside the eligible plans, they will be automatically withdrawn from the bundling.

This content was produced with the assistance of AI translation services.