Mirae Asset Financial Group "We Will Only Sell Competitive Financial Products"

'Declaration Ceremony for Customer Alliance Practice for True Consumer Value' Held
Strengthening Investment Product Selection Criteria to Declare a More Customer-Centric Management
Only Competitive Financial Products Sold, Strict Exclusion of Affiliate Products if Selection Criteria Not Met

Choi Hyun-man, Senior Vice Chairman of Mirae Asset Securities, is delivering a greeting at the 'Declaration Ceremony for Customer Alliance Practice for the True Value of Consumers' hosted by Mirae Asset Financial Group.

[Asia Economy Reporter Song Hwajeong] Mirae Asset Financial Group announced that it will apply stricter standards to retirement pensions and sell only competitive funds in the future so that customers can invest with confidence.

On the 16th, Mirae Asset Group held the 'Customer Alliance Practice Declaration Ceremony for the True Value of Consumers' at the Four Seasons Hotel in Jongno-gu, Seoul.

Attendees included Choi Hyun-man, Senior Vice Chairman of Mirae Asset Securities; Lee Sang-geol, President; Choi Kyung-joo, Vice Chairman of Mirae Asset Global Investments; Seo Yoo-seok, President; Byun Jae-sang, President of Mirae Asset Life Insurance; and Ha Man-deok, Vice Chairman of Mirae Asset Financial Services.

Senior Vice Chairman Choi said, "Mirae Asset has managed its business with a sense of mission to contribute to customers' successful asset management and peaceful retirement. We promise once again to truly provide value to consumers with the spirit of customer alliance. We will not give special treatment just because a product is from an affiliate. We will only sell verified good products. We will not be obsessed with short-term profits but focus solely on customers. We have led the investment culture through innovation and will continue to do so. We gathered the consensus of executives and employees that this is what we must do as the number one investment management group and drafted this declaration."

Through this practice declaration, Mirae Asset decided not to provide preferential treatment to affiliate products in product selection and to offer only competitive products that pass strict standards to customers. In particular, through innovation in the investment product selection process, even if a product is from an affiliate, it will be strictly excluded from the lineup if it fails to meet the selection criteria, and only excellent products that contribute to customer value will be sold.

This is interpreted as a strong declaration of Mirae Asset, which has led innovation in investment culture, to practice a more customer-centric transformation.

Mirae Asset plans to significantly strengthen the product selection guidelines of the Product Selection Committee and implement them from the 1st of next month to ensure that this declaration is not just a slogan. According to these product guidelines, excellent funds selected by an objective third-party evaluation institution will be sold regardless of affiliate status. The impact of the reduction in the number of funds sold due to stricter standards is expected to affect affiliates more significantly. It is known that affiliate products in the Mirae Asset Financial Group product sales lineup will decrease by about 70% through this declaration.

Additionally, the entire process from product selection to management and evaluation will be transparently disclosed, and the process will be strengthened so that executives and employees maintain high ethical standards and responsibility in sales.

A Mirae Asset Group representative said, "Watching the recent money move into the investment market, we felt a heavy responsibility as an investment specialist group. Through this declaration, we will further strengthen decision-making standards from the customer's perspective and enhance customer-centric changes based on thorough professional ethics and responsibility."

This content was produced with the assistance of AI translation services.