Baemin "Senior Owners, Don't Struggle with Online Promotion"

'Smart Sajangnim Project' Launch for Self-Employed Over 50

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (Baemin), announced on the 16th that it will launch a digital intensive training program called the "Smart Boss Project" for senior self-employed individuals aged 50 and above.

This training will be conducted by professional instructors from Baemin Academy. The program covers the entire process from writing promotional posts for stores, taking food photos with a smartphone and creating images, setting up Instagram accounts, producing digital content, to uploading on social networking services (SNS). Additionally, training will be provided on how to register store notices and menus within the Baemin app, as well as how to facilitate online communication with customers.

In particular, this training will feature assistant instructors called "Digital Tutors" who will slowly guide participants through practical exercises from the basics to enhance understanding. Digital Tutors specialize in teaching seniors who are not familiar with digital technology how to use mobile devices such as smartphones and tablet PCs needed in daily life. This role is managed by the online education platform MKYU (CEO Kim Mi-kyung).

Any self-employed person aged 50 or older with more than five years of experience in the food service industry who is struggling with online promotion and operating delivery apps can apply for this project. Applications can be submitted through the event page on the Baemin Academy website until the 27th. A total of 24 participants will be selected. The training will be held offline at Baemin Academy located in Songpa-gu, Seoul, for eight weeks from July 12 to August 30.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "Through the Smart Boss Project, we hope that seniors will be able to promote their stores online and communicate with customers on their own." He added, "Baemin Academy will continue to provide various intensive training programs to support their business endeavors."

This content was produced with the assistance of AI translation services.