Emart24 Expands Delivery Service to Own App and Naver Orders

A delivery worker is receiving products in a Darami bag at an Emart24 store.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 16th that starting from the 17th, it will establish a system allowing delivery orders through its own mobile app and Naver Order, and will gradually apply it to stores. Emart24 is the first convenience store in the industry to enable delivery services through its own mobile app.

Emart24's delivery service can be used through various channels such as Yogiyo, KakaoTalk Gift, its own mobile app, and Naver Order. Delivery hours are from 11 AM to 11 PM, delivery is available for orders over 10,000 KRW, and the delivery fee is 2,400 KRW.

Emart24 has prepared various discount benefits for delivery services. From the 21st to the 25th, a 3,000 KRW discount will be offered for purchases over 20,000 KRW on Yogiyo. Except for the fourth-week discount period, customers can receive a 3,000 KRW discount when purchasing four types of sets until the end of this month. On KakaoTalk Order, a 3,000 KRW discount is provided in cooperation with Citi Card and BC Card until the end of this month.

An Emart24 official said, "Along with expanding channels where delivery services can be used, expanding stores eligible for delivery, and strengthening the competitiveness of delivery products, we are striving to make it more convenient for customers to use delivery services," adding, "We plan to enhance customer satisfaction by offering various events that provide practical benefits to customers using the delivery service."

Meanwhile, analyzing delivery service sales data from March, when Emart24 began full-scale expansion of delivery services, until the 14th of this month, the most purchased items were fresh foods such as lunch boxes, followed by bottled water, cup noodles, snacks and bread, and beverages. Approximately 70% of purchases were promotional items such as 1+1 and 2+1 deals, and more than 50% were Emart24's differentiated PL products. The commercial districts that preferred delivery services the most were residential areas and office districts densely populated with offices, followed by academy districts.

This content was produced with the assistance of AI translation services.