Lotte Mart "Top Grade US 'Prime Beef' Half-Price Discount"

Lotte Mart is offering up to 50% discount on U.S. 'Prime grade' beef to L.POINT members until the 23rd. Customers are browsing related products (Photo by Lotte Mart).

100 Tons of 'Prime Grade' Beef Used in High-End Restaurants and Hotels Prepared
Top Premium Product Accounting for 2-3% of Total US Beef Production
Up to 50% Discount on 'Prime Chuck Eye Roll, Sirloin, Tenderloin, Striploin' Until the 23rd

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 16th that it will sell US 'Prime Grade' beef at up to 50% off for L.POINT members until the 23rd.

'Prime Chuck Eye Roll (100g, refrigerated, US origin)' is sold at 1,650 KRW, 'Prime Tenderloin (100g, refrigerated, US origin)' and 'Prime Striploin (100g, refrigerated, US origin)' are priced at 5,760 KRW and 4,620 KRW respectively, and 'Prime Sirloin (100g, refrigerated, US origin)' is sold at 4,980 KRW.

Customers who possess the cooling bag received through the promotion held by Lotte Mart and the US Meat Export Federation in April can receive additional discounts when purchasing certain US beef items. These items include 16 types (6 US Prime grade beef items, 7 Choice grade items, and 3 refrigerated meat items). By scanning the discount barcode inside the cooling bag, customers can get an additional 5% discount until the end of this year.

According to Lotte Mart, due to the prolonged COVID-19 pandemic, more consumers are enjoying 'Prime Grade' beef at home at reasonable prices instead of dining out at restaurants. Lotte Mart reported that sales of Prime grade beef increased by 72.5% compared to the previous year. The Prime grade products focusing on Tenderloin, Striploin, and Sirloin, which have been actively promoted since this year, saw sales increase by 139.8% in May compared to the previous month.

The quality of US beef is broadly classified into eight grades: 'Prime,' 'Choice,' 'Select,' 'Standard,' 'Commercial,' 'Utility,' 'Cutter,' and 'Canner.' These are determined according to the regulations of the United States Department of Agriculture (USDA) and are based on the degree of marbling and maturity. In particular, Prime is a top-grade premium product accounting for 2-3% of total production, characterized by abundant marbling, consistent grain, tenderness, and rich beef flavor, making it mainly used for steaks.

Sungmo Moon, Lotte Mart's Livestock Product Planner (MD), said, "We have gathered 'Prime' grade US beef products, which are the highest grade of US beef tasted in high-end restaurants," and added, "We hope this will be an opportunity to purchase and enjoy high-quality beef with rarity within 3% at reasonable prices."

This content was produced with the assistance of AI translation services.