NongHyup Startup Farm Support Center and Yonghyeon NongHyup Launch 'Traditional Jangryu Revitalization Project' in Full Swing

Kim Jeong-man, Yonghyeon Nonghyup Union President (third from the left), Kim Chang-hyun, Nonghyup Sacheon Branch Manager (fourth from the left), Yang Dong-cheol, Professor at Nonghyup Changwon Agricultural Support Center (fifth from the left), and other officials are holding a strategy briefing session for revitalizing the jangryu business on the 14th.

[Asia Economy Reporter Lee Gwan-joo] The Nonghyup Startup Farmers Support Center held a marketing strategy briefing session on the 14th at Yonghyeon Nonghyup in Sacheon-si, Gyeongnam (Chairman Kim Jeong-man) to revitalize traditional fermented soybean products such as doenjang and ganjang.

Yonghyeon Nonghyup has been conducting a one-year professional consulting program with the Nonghyup Startup Farmers Support Center to promote an aggressive commercialization strategy through brand development and new product development that meets consumer demand for the activation of doenjang and ganjang. Through this, they plan to promote the revitalization of traditional fermented soybean products, create synergy effects, and increase the income of cooperative members.

This consulting focused on building a sustainable commercialization strategy for fermented soybean products by presenting strategic marketing strategies through ▲ fermented soybean product market analysis ▲ consumer survey analysis ▲ brand development ▲ new product strategy ▲ brand development ▲ design renewal ▲ quality control through processing plant consulting.

Ryu In-seok, head of the Nonghyup Startup Farmers Support Center, said, "We will do our best to solve the difficulties of Nonghyup cooperative members and local Nonghyup through customized Nonghyup-type consulting needed in the field of local Nonghyup, and to create happy farmers and rural communities."

Kim Jeong-man, chairman of Yonghyeon Nonghyup, said, "We appreciate the active support of the Nonghyup Startup Farmers Support Center," adding, "This consulting will be a great help to the difficult agriculture and rural areas and contribute to increasing the income of cooperative members."

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