Lotte Mart Switches to Eco-Friendly Packaging with No Labels and No Plastic

A Lotte Mart customer is examining seasoned seaweed packaged with eco-friendly materials instead of plastic trays. (Photo by Lotte Mart).

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 15th that, as part of its ESG (Environmental, Social, and Governance) management, it is replacing the packaging of its products with eco-friendly packaging such as 'label-free' and 'plastic-free' packaging.

Following the launch of the 'label-free bottled water' in January and the 'label-free dawn jujube cherry tomatoes' in April, the company has released 'label-free sparkling water' and introduced seasoned seaweed without plastic trays in June. As value consumption that considers the environment has become a new consumer trend, customers seeking eco-friendly products like label-free items are increasing, prompting related industries to continuously release label-free products.

The label-free bottled water, 'Choice L Save Water ECO,' saw sales increase by about 80% compared to the same period last year during the first three months after its launch. Lotte Mart explained that the 'label-free dawn jujube cherry tomatoes,' harvested early in the morning and delivered to stores in the afternoon, have been receiving customer inquiries about delivery times since the morning.

In particular, the seasoned seaweed without plastic trays uses 'Eco-friendly Earth Pack,' a 100% sugarcane paper made from residues discarded after sugar production, for its box, and soy ink, a plant-based material free of eight heavy metals, for printing. Additionally, space is left at the lower side of the box to allow customers to place it on the dining table and take out one pack at a time.

As 'good consumption' that considers the environment and society is increasing despite some inconvenience, Lotte Mart plans to gradually convert all seasoned seaweed products in its stores to those without plastic trays.

This content was produced with the assistance of AI translation services.