Kakao-Kakao Commerce Merger... Targeting E-commerce

Josuyong (left) - Yeominsu (right), Co-CEOs of Kakao

[Asia Economy Reporter Buaeri] Kakao is bringing its e-commerce affiliate Kakao Commerce back under its wing.

According to the IT industry on the 14th, Kakao Commerce will hold a board meeting on the 22nd to address the merger with Kakao. Hong Euntaek will retain his position as CEO of Kakao Commerce.

If approved by the board, Kakao Commerce will return to Kakao less than three years after spinning off from Kakao in December 2018.

This has led to speculation that Kakao plans to develop commerce as a core business. Kakao is expected to intensify competition with Naver, Coupang, and others in the e-commerce market, which has grown due to the impact of COVID-19.

In this regard, a Kakao official stated, "We are reviewing various options."

This content was produced with the assistance of AI translation services.