Inje-gun Marketing Center, 'Ppataeri' and 'Oteupul' Boost Popularity to 'Open New Markets'

Report Meeting on Development Plans for Inje-gun Marketing Center Held on the 15th

Lotte Mart Sales Promotion Event Photo [Provided by Inje-gun]

[Asia Economy Reporter La Youngcheol] The Gangwon Inje-gun Marketing Center (hereinafter, Marketing Center), which is promoting "Realizing a Well-Selling Nonghyup" with three types of Hwangtae Bugak made from the local specialty Hwangtae and the oat shake "Oatful," is embarking on new market development.

On the 14th, the Inje-gun Marketing Center announced, "We will seek a path for advancement through a development plan briefing and a mid-term review of this year's projects on the 15th."

In particular, Inje-gun plans to focus on diagnosing this year's goals, including ▲discovering excellent products and supporting sales channels ▲developing sales channels and establishing independence for small-scale businesses ▲enhancing the brand value of Inje-gun through expanded marketing scope ▲strengthening management consulting and marketing center functions.

The Marketing Center is investing a total of 326 million KRW to promote projects such as 120 million KRW for two excellent product branding projects, 100 million KRW for live commerce SNS marketing pilot, 56 million KRW for training five e-commerce sellers, 10 million KRW for one-on-one coaching for six businesses, and 40 million KRW for Lotte Mart promotions.

Additionally, to support sales channel development for businesses, three offline sales locations linked with the Small and Medium Business Distribution Center have been secured from July to October. Negotiations are underway with GS Home Shopping regarding product composition and broadcasting for wild vegetables, potatoes, peppers, etc., and monthly purchases of 3 to 4 tons, washing, cutting, and other preprocessing deliveries are being discussed to support sales channels for twisted chili peppers.

Meanwhile, since its launch in June last year, the Inje-gun Marketing Center has achieved sales of 32 million KRW through the joint purchase of "Oatful" and employment results of 28 regular workers at "Namu Kaeneun Gom" (Bear Cutting Trees).

An official from Inje-gun stated, "To enable the Inje-gun Marketing Center to play a higher-level role, it is necessary to expand its operation as the (tentative name) Inje-gun Economic Revitalization Center to establish an organic linkage control tower among institutions and organizations."

This content was produced with the assistance of AI translation services.