Hyundai Motor Wins 'Questa Awards 2021' for Social Contribution Activity Video

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Group announced on the 13th that its social contribution activity video won the bronze award in the 'Sustainability/Corporate Responsibility' category at the 'QUESTAR Awards 2021.'

Hyundai Motor Group stated that it was the only domestic company to receive this honor through its social contribution activity video titled 'For More Innovative Social Contribution.'

Organized by the US-based MerComm, the 'QUESTAR Awards' has been recognized worldwide for over 30 years for its tradition and prestige in the video field (advertisements, DVDs, PSAs, TV content, in-house videos, VNRs, and web links).

Each year, about 200 global companies submit promotional videos. This year, Hyundai Motor Group received the bronze award in the 'Sustainability/Corporate Responsibility' category, where no gold or silver awards were given, acknowledging its originality, message delivery ability, and design.

The awarded video includes Hyundai Motor Group's various social contribution efforts actively participating in realizing the UN Sustainable Development Goals (UN SDGs) as a global corporate citizen.

Representative initiatives include the 'University Student Volunteer Group H-Jump School' and 'H-On Dream Social Enterprise Startup Audition,' which help vulnerable groups realize their dreams and provide young people with opportunities for entrepreneurship and economic independence, as well as the 'Green Light Project' supporting growth and development in underdeveloped countries.

Other efforts include the 'Robocar Poli Traffic Safety Campaign' for children's traffic safety and support for vulnerable traffic groups such as the disabled and elderly, 'Youth Safe Driving Education,' and environmental protection projects like the 'Hyundai Green Zone Project' and 'Petra World Heritage Preservation Activities.'

A Hyundai Motor Group official stated, "Through producing high-quality social contribution activity communications, we aim to convey the group's efforts to fulfill its social responsibilities and help customers feel closer and more familiar with Hyundai Motor Group."

This content was produced with the assistance of AI translation services.