Hyundai Home Shopping Celebrates 3,000th Shopping Live with a 'Special Week' Event

Hyundai Home Shopping will hold the 'Shopping Live 3000th Episode Special Week' from the 14th to the 20th.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 13th that it will hold a 'Shopping Live 3000th Episode Commemoration Special Week' from the 14th to the 20th.

Hyundai Home Shopping introduced the Shopping Live corner within the Hyundai H Mall mobile app in November 2018 and recently reached its 3000th broadcast earlier this month. The cumulative number of viewers has also reached 50 million.

During this event, 84 live broadcasts will be held featuring popular products such as cosmetics, accessories, and fashion through fixed programs like the Online Hyundai Department Store Show, Ultra-Close Beauty Show, and Smart Show, which sell products from Hyundai Department Store in real time. Notably, on the 14th, Helen Kaminski hats will be showcased; on the 16th, Gucci watches; and on the 18th, Lacoste men's and women's clothing.

From the 14th to the 18th, a live quiz show event will be held every day at exactly 10 a.m. Each broadcast will present three questions including nonsense and general knowledge. Regardless of the answers, customers who participate will receive 300 H Points from the Hyundai Department Store Group integrated membership, and those who answer all questions correctly will receive 1000 points.

A Hyundai Home Shopping official stated, “The live commerce business is establishing itself as the fourth channel comparable to existing TV home shopping, Hyundai H Mall (online mall), and Hyundai Home Shopping Plus Shop (T-commerce). We plan to continue enhancing services to improve convenience for live commerce users as well as providing differentiated content.”

This content was produced with the assistance of AI translation services.