Broke Common Sense... New Food Items Emerging from Reverse Thinking

[Asia Economy Reporter Lim Hye-seon] The dining and retail industries are increasingly launching contrarian products.

According to industry sources on the 13th, burger brand Mom's Touch recently released the 'Cheese Holic Burger,' which breaks away from the traditional cheese burger paradigm of simply placing cheese on top of the patty by filling the chicken patty with cheese and frying it crispy.

Also known as the 'Song Joong-ki Burger,' the Cheese Holic Burger features a pocket-shaped chicken breast patty, showcasing a new innovation not seen in conventional cheeseburgers. The Cheese Holic Burger blends cheddar cheese and mozzarella cheese in an optimal ratio, allowing customers to enjoy the rich and chewy appeal of cheese simultaneously.

Coffee specialty shop Tom N Toms introduced an unconventional bingsu that breaks the stereotype of serving toppings on top of shaved ice. The bingsu toppings are hidden inside the ice. It provided the fun of discovering hidden ingredients within the bingsu.

There are varieties such as the old-fashioned dalgona bingsu, which adds dalgona topping to bingsu ingredients like red beans and bean powder to enhance a crispy texture, and the macaron green tea bingsu, which pairs the soft flavors of red beans, fresh cream, and matcha with toppings like black sesame glutinous rice cake and green tea macarons.

Convenience store GS25 introduced a cake made from tofu as a PB (private brand) product. The new product 'Gangneung Chodang Tofu Cake,' a reinterpretation of Gangneung Chodang tofu, features domestic yogurt and natural cream cheese as ingredients to enhance the savory taste of Gangneung Chodang tofu. It is characterized by a richer and more savory flavor than regular cakes.

The Gangneung Chodang Tofu Cake, which took over eight months to develop, also reflects consumer trends of the MZ generation, who are enthusiastic about fun and novel products, and the 4050 generation, who reminisce about the past through old products. The packaging design uses a miniaturized version of a typical tofu container, representing the identity of Gangneung Chodang tofu while adding a unique element of fun.

SPC Dunkin collaborated with the global snack brand Pringles to release two types of donuts that allow customers to enjoy the appeal of both potato chips and donuts simultaneously. Utilizing Pringles, known for its crispy and savory taste and long-standing reputation as a potato chip icon, as an ingredient, the two new products feature a potato-flavored donut base mixed with finely crushed Pringles, called 'Pringles Potato Dough.'

This content was produced with the assistance of AI translation services.