BBQ, Brave Girls + Hwang Kwanghee New Advertisement Video Released

Photo by BBQ

[Asia Economy Reporter Moon Hyewon] Genesis BBQ (BBQ) unveiled an advertisement video featuring brand models Brave Girls and Hwang Kwanghee on the 11th.

The video features Brave Girls and Hwang Kwanghee enjoying a BBQ chicken party. They showcased their favorite chicken flavors such as ‘Golden Olive Tenderloin’, ‘Hwangolhan Kkanpung Chicken’, ‘BBQ Smoke Chicken’, ‘Chego Chicken Boneless’, and ‘Maple Butter Garlic’, all in sync with lively music.

The new BBQ special sauces, including ‘Pine Mayo Sauce’ and ‘Cheese Garlic Sauce’, are shown being dipped with chicken, combined with the sweet voices of each member, stimulating both the visual and auditory senses of consumers simultaneously.

Through the ‘ChiSMR’ advertisement video, BBQ introduced chicken set menus for each member with catchy names, allowing customers to enjoy popular menu combinations. The sets include the ‘Minyoung Set’ (BBQ Smoke Chicken + Cajun French Fries + Magic Chili Sauce), the ‘Eunji Set’ (Golden Olive Tenderloin + So-tteok So-tteok + Cheese Garlic Sauce + Black Pepper Seasoning), the ‘Kwanghee Set’ (Maple Butter Garlic Chicken + Potato Cheese Gratin + Maple Butter Garlic Sauce + BBQ Craft Beer), which are composed of existing popular products, as well as the ‘Yujeong Set’ (Hwangolhan Kkanpung Chicken + Whole Shrimp Menbosha + Pine Mayo Sauce) and the ‘Yuna Set’ (Chego Chicken + Squid Stick), making a total of five sets.

Additionally, BBQ pre-released behind-the-scenes footage and filming site videos on its official YouTube channel and Instagram. These pre-released videos garnered over 130,000 views within a week, attracting strong interest from the MZ generation even before the official advertisement was launched.

This content was produced with the assistance of AI translation services.