Ministry of Science and ICT Grants 5-Year Reapproval to Home&Shopping

[Asia Economy Reporter Eunmo Koo] The Ministry of Science and ICT announced on the 11th that it has decided to reapprove the TV home shopping channel 'Home&Shopping' for five years.

The Ministry of Science and ICT formed a reapproval review committee and conducted a closed evaluation from the 8th to the 11th. To ensure expertise and fairness in the review, the committee was composed of external experts in six fields: broadcasting, law, economics and management, technology, accounting, and viewers and consumers.

As a result of the evaluation, Home&Shopping scored 725.77 points out of 1000. In the category subject to failure application, 'Establishment of fair trade practices and excellence in contribution and plans for revitalizing small and medium enterprises,' it scored above the standard (212.61 points, which is more than 50% of the 270-point allocation), meeting the reapproval criteria (a score of 650 or higher out of 1000).

The reviewers focused on matters related to Home&Shopping's founding purpose as a 'home shopping channel exclusively for small and medium enterprises,' such as supporting sales channels for SMEs and protecting and supporting small suppliers. As conditions for reapproval, they suggested that Home&Shopping prepare differentiated strategies as a home shopping channel dedicated to SMEs and actively discover excellent products to expand support for small and medium enterprises.

The Ministry of Science and ICT plans to finalize the reapproval conditions by comprehensively considering the policy directions, including support for SME sales channels and the public functions of home shopping companies, including the proposals made by the review committee. The approval certificate with reapproval conditions will be issued within this month, and regular compliance checks will be conducted to ensure that the conditions are faithfully observed.

This content was produced with the assistance of AI translation services.