CJ OnStyle Expands Rayon-Based Living Products... "Refrigerator Fabric to Beat the Heat"

CJ OnStyle expands its lineup of rayon products that capture the refreshing feel of wood materials.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 11th that it will expand its lineup of rayon products that highlight the coolness of wood materials as more consumers prepare for summer due to the early heatwave.

CJ OnStyle will increase its lineup of living products made from rayon by about 50% compared to the same period last year until the 20th. Rayon, a naturally derived cooling material extracted from wood pulp, has excellent sweat absorption and ventilation, so it does not stick to the body or feel sticky. The sensation on the skin is cool, earning it the nicknames Ice Silk and Refrigerator Fabric.

CJ OnStyle’s representative living brand, ‘Atssential,’ will broadcast the Atssential Hotel-style Jacquard Punggi Rayon bedding, woven with a hotel-style stripe pattern that can otherwise feel old-fashioned, on the afternoon of the 12th. The set includes a full bedding set, and customers who purchase during the broadcast will receive a 10,000 KRW discount for automatic orders and a 10,000 KRW discount for lump-sum payments. The bedding is available in white, blue, and pink colors, and customers can choose from super single, queen, king, and super king sizes. Previously, about 5,500 sets were sold out during the broadcast on the 16th of last month.

On the 19th, CJ OnStyle’s representative living program ‘Kang Joo-eun’s Good Life’ will feature the Casaliving Punggi Rayon spread full set. The product uses pigment processing, a high-temperature washing process, making it safe for customers with sensitive skin. It also thoroughly removes chemicals and impurities remaining in the fabric, reducing dust generation.

A CJ OnStyle official said, "As the heatwave has rapidly arrived recently, more customers are looking for cool material bedding. We hope customers can catch both the coolness and health benefits through our carefully selected rayon products."

This content was produced with the assistance of AI translation services.