Coupang "Rocket Delivery for Small and Medium Food Companies' Products"... Expanding Sales Channels and Supporting Promotion

Coupang Signs MOU with Food Industry Cluster Promotion Agency
Entry and Promotion of Products from Jeonbuk National Food Cluster Companies

[Asia Economy Reporter Kim Bo-kyung] E-commerce company Coupang is supporting the expansion of online sales channels and promotion for small and medium-sized food companies.

On the 9th, Coupang announced that it signed a Memorandum of Understanding (MOU) with the Korea Food Industry Cluster Promotion Agency for "Promotion and Sales Channel Expansion of Products from Companies Located in the National Food Cluster."

The signing ceremony was attended by key figures including Kim Young-jae, Chairman of the Food Promotion Agency, and Chu Kyung-min, Vice President of Policy Cooperation at Coupang. Both parties promised to actively cooperate to expand sales channels for companies located in the National Food Cluster.

The National Food Cluster is a food-specialized industrial complex located in Iksan, Jeonbuk, housing domestic small and medium-sized food companies, research institutes, and a Food Venture Center.

Through this agreement, Coupang plans to help customers access more products from domestic small and medium-sized food companies by facilitating the entry of products from companies located in the National Food Cluster into Rocket Delivery.

Coupang will also support efforts to highlight the excellence of these products. The company plans to assist with promotional and marketing activities such as banner advertisements to help increase sales for small and medium-sized food companies located in the National Food Cluster.

Kim Young-jae, Chairman of the Food Promotion Agency, said, "Through collaboration with Coupang, we expect to raise awareness of food companies in the National Food Cluster and increase their sales. We will work harder to help domestic food companies grow by partnering with companies in various fields."

Chu Kyung-min, Vice President of Policy Cooperation at Coupang, said, "We will do our best to support food companies struggling due to the economic downturn and strive to grow together in the future."

This content was produced with the assistance of AI translation services.