Wishing for a Successful 2021 Summer Season of LIV Sandbox!

KB Kookmin Bank "Support Liv Sandbox and Receive a Signed Uniform" View original image


[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 9th that it will hold a Yellow Look event to support Liiv SANDBOX in celebration of the opening of the 2021 League of Legends Champions Korea (LCK) Summer Split.


The Yellow Look event, which runs until the 9th of next month, was prepared to show support for Liiv SANDBOX, who created yellow uniforms and renewed the team's branding, including changing the team logo, to mark the LCK Summer Split.


For this event, fans must upload a stylish cheering photo wearing yellow clothing, shoes, or accessories at the LoL Park LCK Arena or from the 'front row at home' to their personal Instagram accounts with the mandatory hashtag (#LiivSANDBOXYellowLook). Among the participants, 5 fans will be selected to receive a Liiv SANDBOX player’s autograph uniform, and 25 fans will be drawn to receive Starbucks mobile coupons.


A KB Kookmin Bank official said, "We wish Liiv SANDBOX good luck in the summer season after their miracle run with a late spurt in the last part of the spring season," and added, "We hope they bring joy to fans with great performance."



Meanwhile, KB Kookmin Bank signed a naming sponsorship agreement with Sandbox Gaming's LOL (League of Legends) team in December last year, and additionally signed naming sponsorships with the KartRider and FIFA Online teams in May. As a result, all esports teams currently operated by Sandbox Gaming are active under the name Liiv SANDBOX.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing