Gwangju Bank Awards 22 Employees Under the 'New Gwangun Master System'

Strengthening Sales Power through Employee Morale Boosting and Motivation Efforts

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju Bank (President Song Jong-wook) praised the 22 sales master employees selected through the ‘New Gwang-eun Master System’ for the first half of 2021.

According to Gwangju Bank on the 8th, the New Gwang-eun Master System is a unique system of Gwangju Bank that evaluates employees' sales activities with reliable indices and rewards and encourages them.

‘Sales Masters’ are selected semiannually in a total of eight categories (loans, deposits, cards, PB, inclusion, foreign exchange, customer contribution, sales support), and at the end of the year, ‘Gwang-eun Masters’ are selected as candidates from among the sales masters.

The existing Gwang-eun Master System has been revamped flexibly by reflecting various opinions and improvements from the sales field and has been implemented since January.

It is evaluated that it has early settled as a competitive corporate culture unique to Gwangju Bank by eliciting consensus among employees.

Gwangju Bank evaluated that the ‘New Gwang-eun Master System’ has caught two rabbits by encouraging employees who are struggling at the closest point to customers despite the difficult sales environment such as the prolonged COVID-19 pandemic and fierce competition in the digital financial industry, and at the same time, exerting a positive ripple effect on the virtuous cycle of strengthening sales power leading the bank’s future competitiveness.

Much effort has followed to establish the New Gwang-eun Master System as a unique culture of Gwangju Bank that encourages and motivates each other rather than overheated competition among employees.

In addition to the semiannual selection of sales masters, various events such as the monthly ‘Special Master’ event have been held to encourage employees, continuously providing support that can motivate not only top-performing employees but also mid- and lower-level employees.

Song Jong-wook, President of Gwangju Bank, said, “I hope that through the New Gwang-eun Master System, a culture where employees fill in what is lacking and share abundantly will be established,” and added, “As the digital finance era accelerates, qualitative growth with substance armed with change and innovation is necessary to leap into a sustainable 100-year bank.”

He continued, “I hope you approach your work with confidence and passion that turn crises into opportunities at the center of that change.”

This content was produced with the assistance of AI translation services.