Coway Unveils BTS 'Water Purifier Selection Debate' Advertisement

Discussion Concept on Icon Water Purifier and AIS Ice Water Purifier Features... Increased Ad Attention

Coway announced on the 8th that it has newly released the "Water Purifier Selection Debate" advertisement featuring BTS as the advertising model. Photo by Coway

[Asia Economy Reporter Kim Heeyoon] Coway announced on the 8th that it has newly released the ‘Water Purifier Selection Debate’ advertisement featuring BTS as the advertising model.

The newly released advertisement, ‘Water Purifier Selection Debate,’ features all the members of BTS appearing in a debate format to intuitively convey the strengths and features of Coway water purifiers. Notably, it highlights each member individually, showcasing their charm.

The teaser video, pre-released on SNS channels on the 5th, received a warm response, surpassing 110,000 views and 650 comments on YouTube within two days of its release.

This advertisement is led by BTS leader RM, who moderates the debate. Jin, Jimin, and V, who appeared in the Icon water purifier advertisement, and Suga, J-Hope, and Jungkook, who appeared in the AIS ice water purifier advertisement, each share their reasons for choosing their respective water purifiers. Coway explained that this greatly enhanced viewers’ immersion in the advertisement.

Shim Byunghui, Head of Marketing at Coway, said, “Through this advertisement, we aimed not only to convey the innovative technologies applied to each Coway water purifier product but also to communicate that whatever choice consumers make, Coway is a good choice. As a leading brand in water purifiers, we plan to actively carry out diverse marketing communication activities to promote the excellence of Coway products.”

This content was produced with the assistance of AI translation services.