SK Magic Massage Chairs, May Sales Increase 290% Year-on-Year

Diversification of Products Including Sofas and Recliners
Lower Price Burden with Rental and Bundled Products Increases Demand Among Young Consumers

SK Magic (CEO Yoon Yo-seop) announced that the sales volume of massage chairs nearly tripled in May compared to the same month last year. The photo shows a sofa-type premium massage chair (MMC-145). Photo by SK Magic

[Asia Economy Reporter Kim Heeyoon] SK Magic (CEO Yoon Yoseop) announced on the 8th that the sales volume of massage chairs nearly tripled in May compared to the same month last year, based on an analysis of massage chair sales during the month of May.

To celebrate Family Month, SK Magic ran a promotion offering up to 30% discount on massage chairs throughout May. As a result, rental and sales orders for massage chairs increased by more than 290% compared to the same month last year. Sales volume also increased by more than 510% compared to the previous month.

According to SK Magic’s analysis of its massage chair customers, last year the main purchasing group was people in their 40s, accounting for 36% of total buyers, followed by those in their 30s at 33%. This year, the primary purchasing group shifted to those in their 30s at 40%, followed by people in their 40s at 32%. Purchases by people in their 20s also surged from 4% last year to 9% this year, indicating a significant increase in purchases by the 20s and 30s age groups, the company added.

In response, SK Magic introduced the ‘sofa-type premium massage chair (MMC-145)’ favored by younger customers in April. Within a month of its launch, sales exceeded 2,000 units. The company analyzed that the inclusion of the industry’s first ‘lower body triple care massage system’ in this class, emphasizing functionality and enhancing interior design effects, played a key role in boosting sales.

An SK Magic official said, “Typically, massage chair sales concentrate around holidays, Family Month in May, and gifts for parents. However, this year, in addition to traditional gift demand, market and social factors such as diversification of functions and designs and recovery of consumer sentiment worked together. The increase in young customers purchasing massage chairs to improve their quality of life led to a significant rise in sales.”

Reflecting this market demand, SK Magic is extending its ‘massage chair special sale’ until the 30th of this month. Customers purchasing or renting can enjoy massage chairs at discounts of up to 30%.

This content was produced with the assistance of AI translation services.