"Capture the Online Consumer Market"‥ Inje-gun Marketing Center Targets 'Distribution Channels'

Continuous Support for Product Sales Training and Market Development

Inje-gun Marketing Center, Product Evaluation Meeting [Provided by Inje-gun]

[Asia Economy Reporter Ra Young-cheol] Inje-gun, Gangwon Province, is the first local government in the country to recruit external experts to fully support the self-reliance and market development activities of local small and medium-sized enterprises, small business owners, and farmers.

The Inje-gun Marketing Center announced on the 5th, "With the expansion of the online consumer market, we are conducting e-commerce seller training and opening online stores to plan the sales of five products including flower tea, nurungji chips, and pet snacks."

The center is providing three consultations per company by connecting current MDs from distribution channels (Coupang, NS Home Shopping, Homeplus) one-on-one to support product composition, consumer targeting, store operation, and advertising strategies for the online and offline entry and sales increase of omija extract, balloon flower root syrup, mountain vegetable bibim sauce, oat shake, and paprika products.

This month, they will start an excellent product branding project including product planning, brand development, distribution channel entry, and promotional marketing to discover Inje's outstanding agricultural and specialty products and implement differentiated promotional marketing strategies.

In the second half of the year, they plan to expand the business scope to include color corn, blueberry, paprika, Inje traditional markets, Enuri marketplace, rural experience villages, and tourism products to target the live commerce market.

Jung Jae-pil, head of the Marketing Center, said, "We will do our best to develop marketing plans that can open sales channels through online and offline methods, establish a self-reliant management system for companies, enhance the brand value of Inje-gun, and increase the added value of tangible and intangible resources."

This content was produced with the assistance of AI translation services.