Shinhan Card, Amorepacific PLCC Launch... "Earn Up to 15% Beauty Points"

No.1 Cosmetics Company Amorepacific Launches 'Beauty Point' Integrated Membership PLCC

[Asia Economy Reporter Ki Ha-young] Shinhan Card is teaming up with Amorepacific, the number one company in the cosmetics industry, to target the beauty private label credit card (PLCC) market.

Shinhan Card announced on the 3rd that it has launched the exclusive PLCC, 'Amorepacific Shinhan Card,' in collaboration with Amorepacific.

The Amore Card accumulates 'Beauty Points,' an integrated membership service provided to customers using all brands of Amorepacific's cosmetics, household goods, and health supplements, based on card usage. Beauty Points refer to the integrated membership service offered to customers of all Amorepacific brands, including cosmetics, household goods, health supplements, as well as Innisfree, Etude, and Espoir.

This card accumulates 15% of the amount spent at Amorepacific affiliated stores, including door-to-door sales, offline stores, and online malls, as Beauty Points. A total of 15% accumulation is possible through the basic card benefit of 12% plus an additional 3% accumulation event running until April 4, 2026.

Additionally, 5% Beauty Points accumulation is available at other affiliated stores outside of Amorepacific. This includes discount stores such as E-mart, Homeplus, and Lotte Mart, as well as the three major department stores?Shinsegae Department Store, Lotte Department Store, and Hyundai Department Store?duty-free shops, academies, coffee shops, and gas stations (including charging stations).

The Amore Card is designed with four different designs reflecting the characteristics of beauty products: the softness of skin, the tone chart of base makeup, the fresh color of shadows, and the lovely pattern of Amorepacific’s 1970s makeup campaign 'Oh My Love.' Customers can choose one of these designs.

The two companies have also prepared an event to commemorate the card launch. Until July 31, customers who spend over 50,000 KRW at Amorepacific using this card will receive a 20,000 KRW cashback. At the same time, customers who spend over 50,000 KRW at Amorepacific will earn 20,000 Beauty Points, and those who spend over 100,000 KRW will earn 40,000 Beauty Points.

The annual fee for this card is 17,000 KRW for domestic use only and 20,000 KRW for international brands (Visa).

A Shinhan Card official said, "We focused on the rapidly changing consumer market centered on the MZ generation through YouTube beauty content and beauty creators, and prepared an exclusive PLCC with Amorepacific, the number one company in the cosmetics industry. Going forward, we plan to develop the Amore Card into the nation’s top beauty PLCC by providing customized services based on data-driven customer analysis."

This content was produced with the assistance of AI translation services.