SK Broadband Joins Daegu Buk-gu's 'Haengbok Dukki Project'

Happiness Alliance under SK Broadband
to Support Happy Lunchboxes for Children at Risk of Food Insecurity Starting July

SK Broadband announced on the 3rd that it will deliver lunchboxes to children suffering from food insecurity in Buk-gu, Daegu Metropolitan City starting in July through the social contribution network Happy Alliance. From the left, Jominyoung, Head of the Happy Alliance Secretariat (Haengboknarae), Choi Yongjin, Director of SK Broadband Daegu News Production Bureau, Bae Gwangsik, Mayor of Buk-gu, Daegu Metropolitan City, Lee Dongwook, Chairman of the Buk-gu Council, Daegu Metropolitan City, and Kang Hyejin, Director of Gangbuk Hope Cooperative, are posing for a photo. Photo by XXX

[Asia Economy Reporter Minyoung Cha] SK Broadband announced on the 3rd that it will deliver lunchboxes to children at risk of food insecurity in Buk-gu, Daegu Metropolitan City starting in July through the social contribution network Happy Alliance.

On the 2nd, Happy Alliance signed an agreement for the ‘Daegu Buk-gu Happy Two Meals Project’ to address the issue of children at risk of food insecurity in the Buk-gu area of Daegu. Buk-gu, Daegu, will identify about 100 children in the area who are at risk of food insecurity due to prolonged economic downturn caused by COVID-19 and meal gaps resulting from remote learning.

The Happy Two Meals Project is a regional cooperation system established by Happy Alliance member companies, local governments, and the community to ensure that children at risk of food insecurity receive at least two meals a day, aiming to solve the problem of food insecurity through a ‘Zero Hunger’ initiative.

SK Broadband, a member company of Happy Alliance, will provide funding for the Happy Lunchbox support program for these children. Gangbuk Hope Cooperative will be responsible for preparing and delivering the lunchboxes and will also cooperate in continuous meal management and monitoring. After the six-month project starting in July, Buk-gu, Daegu plans to continue support by integrating the program into institutional frameworks and connecting it with meal support projects to resolve the food insecurity issues of the target children.

As a member of Happy Alliance, SK Broadband has continuously contributed to building a social safety net for children in welfare blind spots to overcome the prolonged COVID-19 pandemic. Following the delivery of Happy Lunchboxes by SK Broadband employees working in the Daegu and Gyeongbuk regions in March last year, SK Broadband and its subsidiary SK Home & Service employees also delivered lunchboxes to children at risk of food insecurity identified through the ‘Daegu Seo-gu Happy Two Meals Project’ in May this year.

Jominyoung, Head of the Happy Alliance Secretariat (Happy Narae), said, “We thank SK Broadband and Buk-gu, Daegu for joining the ‘Happy Two Meals Project’ to create a happy society where all children who will lead the future can thrive,” adding, “Through this agreement, we will strive to improve the welfare and quality of life of marginalized children during these difficult times caused by COVID-19.”

This content was produced with the assistance of AI translation services.