"Eco Bag with Chosun Hotel Bedding" Shinsegae Department Store, Eco-Friendly Event
Shinsegae Department Store Presents Eco Bags Made from Josun Hotel Bedding in Celebration of Environment Month
Partners with Eco-Friendly Companies to Produce Pet Cushions…Limited Sale of 100 Units at Main Store
Gangnam Branch Hosts 'Eco Fashion Market'…Leading the Creation of an Eco-Friendly Consumption Culture
[Asia Economy Reporter Kim Yuri] Shinsegae Department Store announced on the 3rd that it will promote the creation of an eco-friendly consumption culture in celebration of Environment Month in June. They made eco bags and pet cushions by recycling bedding from Josun Hotel and prepared plogging bags as gifts to support environmental protection. An event showcasing popular eco-friendly brands was also organized.
With growing interest in ESG (Environmental, Social, and Governance) management, Shinsegae Department Store explained that it will participate in creating a sustainable future through various content.
Starting from the 4th, Shinsegae Department Store will give away 2,000 eco bags in collaboration with Josun Hotel at all its branches. These products are made by collecting premium linen bedding used in the hotel, which is then washed and specially treated to be reborn. The eco bags were produced using the 'Sinchorok' character, which won the grand prize at the 'iF Design Award 2021,' one of the world's top three design awards. Sinchorok is a character created for Shinsegae's eco-friendly campaign and can be seen through various eco projects.
From the 11th, over 2,000 reusable plogging bags carrying the meaning of environmental protection will also be offered as gifts at all Shinsegae branches. Plogging is a word combining the Swedish 'plocka upp,' meaning 'to pick up,' and jogging. As environmental protection practices such as picking up trash while running have emerged in daily life, plogging has become a representative eco-friendly activity attracting attention from the MZ generation.
Shinsegae plans to encourage a paperless eco-friendly shopping culture by giving Josun Hotel bedding eco bags and plogging bags to customers who apply for electronic receipts through the Shinsegae application. These gifts are available for purchases over 50,000 won on the same day.
Pet cushions made by recycling Josun Hotel bedding are also prepared. The pet cushions, created in collaboration between Shinsegae and the eco-friendly brand 'Remitumi,' will be available on the first floor of the main store from the 4th to the 10th. These products are also made by collecting linen bedding used at Josun Hotel and will be sold in a limited quantity of 100 during the event period. The cushions are specially adorned with Shinsegae Department Store’s own characters, 'Pubilla and Friends.' They come in two shapes, square and round, priced at 49,000 won each.
Eco-friendly fashion and accessory brands were gathered in one place. The Gangnam branch will hold an 'Eco Fashion Fair' introducing popular brands such as Gru, Vegan Tiger, and Overlap at the first-floor Fashion Street event hall from the 4th to the 13th. Representative products include the Gru long jacket priced at 145,600 won and dresses at 102,400 won.
From the 18th to the 28th, a pop-up store for the brand '119 Leo,' which recycles firefighter turnout gear, will be available on the 7th floor of the Gangnam branch. During this event, exclusive products for Shinsegae Gangnam will also be introduced. Representative items include an upcycled mini messenger bag priced at 102,000 won, a turnout gear upcycled backpack at 320,000 won, and an upcycled tote bag at 180,000 won.
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Lim Hoon, Head of Sales Division (Vice President) at Shinsegae Department Store, said, "We have prepared various events to practice eco-friendly consumption in celebration of Environment Month. As interest in ESG management grows, we will strive harder to fulfill our corporate social responsibility."
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