Lotte Food Launches New Online Direct Store 'Lotte Food Mall'

Lotte Food Direct Mall 'Lotte Food Mall' Homepage

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 2nd that it will relaunch 'Lotte Food Mall' to strengthen its online direct store.

Lotte Foods' online direct store was first introduced in 2004 under the name 'Bebeon,' selling Pasteur brand products. Since then, it operated as 'Pasteur Mall' in 2011 and from 2015 expanded its product range beyond Pasteur products to other food categories, operating 'Lotte Food Mall' as a 'mall-in-mall' concept. This month, the official name of the direct store was changed to Lotte Food Mall and relaunched.

This direct store restructuring applied the latest trend designs and UI·UX (user interface and experience) to enhance service quality, and added various new services such as easy payment and login, subscription delivery, and personalized curation to improve user convenience. Additionally, individual brand halls such as the Pasteur brand and I Saenggak brand were added to allow customers to find popular products by brand all at once.

Currently, about 400 items are sold on Lotte Food Mall, including Pasteur products, ice cream, ham, coffee, and more. In the future, the product lineup will be expanded to include I Saenggak brand baby food, HMR products aligned with the increasing trend of home-cooked meals, and vegan food for the vegetarian population.

Along with the renewal opening of Lotte Food Mall, Lotte Foods will also hold an opening event. First, until the 30th, a donation event will be held in collaboration with Naver Happy Bean. When purchasing products on Lotte Food Mall, a certain amount will be accumulated and donated to single mothers and children in childcare facilities. Also, new members who join the paid membership 'L Premium' will be entered into a draw to receive prizes, and customers who write purchase reviews will receive 10 times the points 'L Cash' that can be used within the direct store.

A Lotte Foods official said, “As the importance of the online market continues to increase, we plan to continue expanding investment in the direct store. Also, we aim to fulfill the company's social role by continuously conducting eco-friendly and vulnerable group support campaigns through the direct store, not just selling products.”

This content was produced with the assistance of AI translation services.