New Paradigm Investment Invests in Clothing Production Platform 'Weather'

From the left in the photo: Bae Sang-seung, Co-CEO of New Paradigm Investment; Jo Hyeong-il; Kang Sang-gu, Co-CEOs of We Are The; Park Je-hyun, Co-CEO of New Paradigm Investment. [Photo by New Paradigm Investment]

[Asia Economy Reporter Junhyung Lee] New Paradigm Investment announced on the 1st that it has made a Pre-Series A investment in the clothing production factory platform 'Weather'. Weather is a B2B (business-to-business) specialized startup founded in 2019 by CEO Jo Hyung-il, who has over 10 years of experience in clothing.

Weather developed 'Oseul', a clothing production platform that enables easy order management by adjusting minimum order quantity (MOQ) and supports small-lot production of various products. Oseul provides a total clothing production solution including factory search, comparative estimates, electronic contracts, and 3D simulation. The company explains that it aims to innovate domestic clothing production by significantly reducing unnecessary steps in the existing clothing production process.

According to Weather, within one year of service launch, Oseul secured about 5,200 B2B designer members and approximately 1,500 clothing production factories. Various companies and organizations in fields such as shopping malls, brands, and marketing use the platform, and the accumulated number of visitors has exceeded 354,000. Additionally, more than 600,000 garments have been produced through Oseul's brokerage service to date.

Park Je-hyun, CEO of New Paradigm Investment, said, "Oseul, which has challenged the 15 trillion won domestic fashion production market, has grown into the largest domestic clothing production factory platform within one year of its founding," adding, "With this investment, we will support its growth into a global strong small and medium enterprise beyond Korea."

Jo Hyung-il, CEO of Weather, said, "With this investment, we plan to accelerate the development of various solutions that enable mutual growth between designers and production factories," and added, "We will further advance innovative services that reduce the burden of production, ordering, and inventory management."

This content was produced with the assistance of AI translation services.