Goobne Chicken Achieves 30 Overseas Stores Milestone with Opening of Hong Kong Tin Moon Branch

[Asia Economy Reporter Lim Hye-seon] Oven-roasted chicken franchise Goobne Chicken, operated by GN Food, announced on the 31st that it has opened a Tin Moon branch in Hong Kong. Hong Kong is the first overseas country Goobne Chicken has entered, successfully establishing itself in Hong Kong by opening its 10th Tin Moon branch on the 28th, starting from the first branch in Tsim Sha Tsui in 2014. With this, Goobne Chicken has achieved the opening of its 30th overseas store.

Goobne Chicken plans to actively expand into overseas markets this year by opening additional stores in China, Hong Kong, Macau, Indonesia, and Australia, totaling 13 stores across 5 countries. Currently, Goobne Chicken operates 30 stores in 9 countries.

Goobne Chicken enters overseas markets through thorough commercial area analysis and preparation, focusing on regions judged to have a high affinity for oven-roasted chicken and potential consumer power. At a time when international interest in healthy food has increased due to the recent pandemic, Goobne Chicken expects its healthy oven-roasted chicken to secure global competitiveness. The brand has already entered countries such as Indonesia, Vietnam, Malaysia, and Australia, presenting a brand image that offers healthy oven-roasted menu items. It showcases differentiated menus and services reflecting 'Korean-style oven-roasted chicken' and local food cultures.

Jung Tae-yong, CEO of GN Food, stated, "With steady visits from local customers, we are promoting K-oven-roasted chicken with Goobne’s unique characteristics not only in the domestic market but also overseas," adding, "Our goal is to open a total of 100 overseas stores by 2023."

This content was produced with the assistance of AI translation services.