"Delivering the Joy of Sports Itself" Nike Unveils 'Play New' Campaign

[Asia Economy Reporter Lim Hye-seon] Nike unveiled its 'Play New' campaign on the 31st.

Nike explained, "With the belief that everyone can change the world through the power of sports, this campaign conveys the joy of sports itself, which exists for fun and inclusion with all people and communities without any boundaries, rather than defining the meaning of sports in our society as competition, winning or losing, superior results, or rigid discipline."

The video released at the start of the campaign begins by showing the current domestic sports society focused only on competition and victory. It then delivers a powerful message about a new future where sports are not defined by winning or results but can be enjoyed by everyone as joyful movement and play, through various hopeful scenes.

Short track speed skater Shim Seok-hee leads the campaign, joined by professional gamer Faker and actor Choi Woo-shik.

Kim Myung-hee, CEO of Nike Korea, said, "We are moving toward a future where everyone can raise their own voice by empowering them to pursue new goals. Based on the foundation we are building, we will be able to take one more step toward a newer future, which will surely have a positive impact on the next generation."

This content was produced with the assistance of AI translation services.