Lotte Card Launches 3 Exclusive MVG Cards for Lotte Department Store
Hotels, Airports, Dining, Golf, Beauty, and More
Premium Benefits Tailored to MVG Customers' Lifestyles
[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 31st that it has launched three exclusive credit cards for MVG (Most Valuable Guest) customers, who are premium customers of Lotte Department Store, in collaboration with Lotte Department Store.
These cards can only be issued to customers selected as MVG customers of Lotte Department Store in the relevant year, according to the MVG selection criteria of Lotte Department Store. Lotte Department Store operates five MVG tiers: Avenuel, Renis, Prestige, Crown, and Ace.
The highest tier, Avenuel, can receive the "Lotte Department Store Avenuel Card," the Renis tier can receive the "Lotte Department Store Renis Card," and the remaining tiers can receive the "Lotte Department Store Club L Card."
The three MVG exclusive cards provide unlimited L.Point accumulation of up to 1% at all domestic and international merchants regardless of the amount spent last month. The basic card service accumulates 0.5%, and customers selected as Lotte Department Store MVG in the relevant year who use the MVG exclusive card matching their tier receive an additional 0.5% accumulation.
Additionally, the cards offer star vouchers redeemable for hotel stays, restaurant vouchers, premium wine, cosmetics, golf equipment, interest-free installments for payments over 50,000 KRW at Lotte Department Store, Lotte Outlet, and Lotte Mall, free airport lounge access, and free valet parking services at Incheon Airport and luxury hotels.
Furthermore, through partnerships with the restaurant reservation platform "Catch Table" and Aveda lifestyle salon "Foresta," various premium services tailored to MVG customers' lifestyles, including hotel resorts, dining, golf, beauty, and yachting, are provided.
The annual fee is 50,000 KRW for both domestic and international use. Card applications can be made via the Lotte Card application (app), website, MVG exclusive card issuance dedicated customer center, and Lotte Card centers within Lotte Department Store.
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A Lotte Card official stated, "This card was prepared to enhance benefits for premium customers through collaboration with Lotte Department Store," adding, "We plan to continue introducing various premium services considering the lifestyles of MVG customers."
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