LG Display Supplies Transparent OLED to Musinsa Flagship Store

On the 31st, an LG Display model is checking out new clothing made with transparent OLED at 'Musinsa Standard Hongdae' located in Mapo-gu, Seoul. (Photo by LG Display)

[Asia Economy Reporter Jeong Hyunjin] LG Display announced on the 31st that it recently supplied transparent OLED panels for interior use to 'Musinsa Standard Hongdae,' the first flagship store opened by the online fashion platform Musinsa.

Musinsa is the tenth unicorn company in Korea, with 8.4 million members and over 6,000 brands. In 2017, it launched its own brand, Musinsa Standard.

This OLED supply was made to effectively convey Musinsa Standard's brand identity and spatial concept. The 55-inch transparent OLED showcase installed in the store displays various product information in real time and expresses diverse content by overlaying virtual images on actual products inside the showcase. Additionally, transparent OLED media art pieces created through collaboration between LG Display, Musinsa, and renowned music video director Lumpens are exhibited throughout the store.

An LG Display official explained, "Transparent OLED emits light from each pixel without a backlight, enabling high transparency along with thin and lightweight design implementation," adding, "It is being applied to store showcases, signage, and subway car windows."

LG Display commercialized a 55-inch transparent OLED with 40% transparency in 2019. Currently, LG Display is the only company capable of mass-producing large transparent OLED panels. Park Jongseon, Executive Vice President of LG Display's Commercial Business Division, stated, "We will continue to provide solutions that maximize the value of spaces with precise color expression and high design freedom achievable only by OLED."

This content was produced with the assistance of AI translation services.