'Storm Growth' in 3 Months... Toss Securities Surpasses 3 Million Accounts

Effectiveness of Stock 1-Share Gift Event 'Ttokttok'
700,000 Additional Participants in a Week After 2nd Round
Investor Bulletin Board Feature Also Planned

[Asia Economy Reporter Minwoo Lee] Toss Securities surpassed 3 million accounts just three months after its launch. The easy and convenient Mobile Trading System (MTS) and promotional events such as giving one stock per account opening are credited for this success.

On the 28th, Toss Securities announced that the number of newly opened accounts exceeded 3 million. This accounts for 30% of the 9.14 million domestic individual investors counted by the Korea Securities Depository as of the end of last year.

The "Receive One Stock as a Gift" event was effective in acquiring new customers. During the first event held last month, more than 1.7 million new customers were attracted. The second event, which started on the 20th and allows existing customers to participate, is currently underway. Within a week of the event, an additional 700,000 new customers joined.

The MTS, released on March 15, also caught the attention of new investors. It received positive reviews for replacing terms like buy and sell with simpler expressions such as purchase, and for its intuitive design.

Recently, the MTS’s investment content and UX have been enhanced based on customer feedback. Candlestick charts were newly added, and key corporate financial indicators such as Return on Equity (ROE), Price-to-Earnings Ratio (PER), and Price-to-Book Ratio (PBR) were strengthened. The order quote window was made more accessible by allowing it to be viewed directly from the market price screen. Additionally, features like "Real-time Major Issues" for quickly checking important market news and "Today's Discovery," an investment education content, were added.

In the future, a "Community" feature will also be introduced. The purpose is to create a space where users can share investment experiences and information to assist investment decisions. It plans to distinguish between actual shareholders and users at the interest stage to prevent distorted information.

Jaemin Park, CEO of Toss Securities, said, "Surpassing 3 million accounts is the result of customers trusting our company’s promise to become a new mobile securities firm for the millennial generation and beginner investors. We will continue to actively reflect customer feedback and build an MTS environment that grows together with investors."

This content was produced with the assistance of AI translation services.