Homeplus is holding the 'Montblancier Bread Bread Day,' offering 7 representative bakery products at 30-50% discount until the 2nd of next month. On the 27th, models showcased the 'Montblancier Bread Bread Day' products at the Homeplus Gangseo store. (Photo by Homeplus)

Homeplus is holding the 'Montblancier Bread Bread Day,' offering 7 representative bakery products at 30-50% discount until the 2nd of next month. On the 27th, models showcased the 'Montblancier Bread Bread Day' products at the Homeplus Gangseo store. (Photo by Homeplus)

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'Bread Power' Over 'Rice Power'…Croissant Dough Sales Up 1978% Year-on-Year
'Mongblange' Steady Seller Breads and Cakes 7 Types on Sale for 7 Days

[Asia Economy Reporter Kim Yuri] Homeplus announced on the 27th that it will hold the 'Mongblange Bread Bread Day,' offering 7 representative bakery products at a 30-50% discount for 7 days until the 2nd of next month.


As the trend of eating at home continues, the consumption trend of quickly resolving meals has expanded, increasing sales of bakery products that are good substitutes for meals.


According to Homeplus online, Mongblange's 'Croissant' dough (25g, 120 pieces, 36,900 KRW) saw sales increase by 1978% compared to the same period last year from the 1st to the 20th of last month, and 'Black Rice Glutinous Bread' dough (100 pieces, 29,900 KRW) grew by 204%. The bakery trend, along with the spread of ovens and waffle pans, has increased demand for items that can be easily enjoyed at home.


Accordingly, Homeplus prepared an event where customers can enjoy 4 representative steady sellers of 'Mongblange' at 50% off. They introduced 'Baekok Red Bean Paste' (320g, regular price 5,490 KRW, sale price 2,740 KRW), which is crispy on the outside and moist inside. Also available are the richly flavored 'Garlic Baguette' (12 pieces, regular price 5,290 KRW, sale price 2,640 KRW), 'Corn Petit Glutinous Bread' (6 pieces, regular price 4,990 KRW, sale price 2,490 KRW) with the savory taste and chewy texture of corn, and 'Rice Soboro Red Bean Paste Bread' (4 pieces, regular price 5,790 KRW, sale price 2,890 KRW) topped with soboro on soft sweet red bean paste.


Three representative cake products are also sold at a 30% discount. The 'Cheesecake' (size 3, regular price 14,900 KRW) is offered at 10,430 KRW, and the 'Love Pure Fresh Cream Cake' and 'Cookies and Cream Cake' (size 2, each 21,900 KRW) are each available for 15,330 KRW.



Yoo Jeong-hee, Deputy Head of Bakery Product Planning & Development Team at Homeplus, said, "With the prolonged COVID-19 situation, the consumption trend of 'bread power' replacing 'rice power' continues," adding, "We will continue to introduce various bakery products that are good substitutes for meals and also perfect as snacks."


This content was produced with the assistance of AI translation services.

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