LG Electronics Launches 'Life's Good' Campaign to Engage with MZ Generation

[Asia Economy Reporter Suyeon Woo] On the 27th, LG Electronics unveiled the project '2021 Life’s Good Campaign' to communicate with the MZ generation.

As part of this year's campaign, LG Electronics is simultaneously conducting music and movie projects. The music project, now in its second year, is an online music contest that discovers young and talented musicians and completes music together, while the movie project supports the lives of the MZ generation through films created with MZ generation creators.

The Life’s Good campaign is a project started last year by LG Electronics to share the meaning of its brand philosophy 'Life’s Good' with the MZ generation and to support their infinite potential.

Life’s Good Music Project, Discovering Young and Talented Musicians

LG Electronics Life's Good Music Project / Photo by LG Electronics

In August last year, LG Electronics first conducted the Life’s Good Music Project with MZ generation musician H.E.R. This year, singer-songwriter Charlie Puth, who topped the Billboard singles chart for 12 weeks, will create the 2021 Life’s Good track.

On this day, LG Electronics released 16 bars of a song composed directly by Charlie Puth on LG Electronics' global YouTube account and invited MZ musicians from around the world. Anyone who loves music, including singers and instrumentalists, can participate.

Applicants who want to participate in the music production can upload a video of themselves singing or playing an instrument by adding their own unique accompaniment to the song released by Charlie Puth by the 27th of next month, along with the hashtag (#LifeisGoodMusic_LG) on their Instagram, TikTok, YouTube, etc.

Charlie Puth will personally select attractive musicians from the applicants to complete the 2021 Life’s Good track. LG Electronics plans to present LG OLED TVs to the final selected participants and release the completed track on YouTube and Instagram.

Charlie Puth said, "The Life’s Good track will be a special experience that remains in everyone's memory."

Director Jackson Tisi and the 'Life’s Good' Movie Project Unveiled

LG Electronics Life's Good Movie Project / Photo by LG Electronics

The Life’s Good Movie Project is joined by director Jackson Tisi, who won the gold prize for the short documentary film Leon at the 'Young Director Award 2020.'

LG Electronics released a movie project video personally introduced by Jackson Tisi on LG Electronics' global YouTube account. In the video, Jackson Tisi encouraged creators to film and share videos about meaningful memories in their lives or about LG Electronics' brand philosophy, Life’s Good.

Applicants who want to participate in this project can upload videos filmed with cameras or smartphones by the 27th of next month, along with the hashtag (#LifeisGoodFilm_LG) on their Instagram, YouTube, etc. Afterwards, director Jackson Tisi plans to edit the videos uploaded by creators to produce the Life’s Good film.

Jackson Tisi said, "The Life’s Good film, composed of the daily lives of the MZ generation, will be a message conveying the specialness of our lives."

This content was produced with the assistance of AI translation services.