'7th Anniversary' Cloud Renewal "Emphasizing Premium Beer"

Cloud with renewed package design applied (Photo by Lotte Chilsung Beverage).

[Asia Economy Reporter Yuri Kim] Lotte Chilsung Beverage announced on the 26th that 'Cloud' has renewed its package design to celebrate its 7th anniversary since launch.

The company stated that the new design places the phrase 'Original' prominently on the front to emphasize the identity of 'Cloud,' made with 100% all malt, and the 'Original Gravity Method,' which uses 100% wort fermentation extract without adding water. Using gold, white, and black colors, they completed a luxurious package design with a pattern symbolizing barley, the main ingredient of beer. While injecting new vitality into the beer market, 'Cloud' also expects synergy with its 7th anniversary and has appointed global superstar 'Bangtan Sonyeondan (BTS)' as its new model since last month.

'Cloud' is a beer carefully crafted with meticulous selection of ingredients to deliver a deep and rich taste. It has also acquired the 'Hallertau Certification Mark,' which can only be used if more than 50% of the hops are produced in the German premium hop production region 'Hallertau.' The 'Original Gravity Method,' which produces the product at the same concentration as the fermentation wort without adding extra water, is also applied. A Lotte Chilsung Beverage official said, "We will continue to repay customer support not only with good quality but also through various events."

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