Jeonnam Jangheung Saechungmusal 'Armi' Heads to Vietnam

Ho Chi Minh Permanent Sales Center 8t, Future Expansion of Small Package Exports Expected

A shipment ceremony was held for the first export of 8 tons of Jangheung brand rice 'Armi' to Vietnam. (Photo by Jangheung-gun)

[Jangheung＝Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] On the 25th, Jangheung-gun, Jeollanam-do, held a shipment ceremony for the first export of 8 tons of Jangheung brand rice "Armi," cultivated in clear water and green forests, to Vietnam.

About 20 people attended the ceremony, including Jeong Jong-sun, the governor of Jangheung-gun, Yoo Sang-ho, chairman of the Jangheung County Council, Kim Yong-kyung, CEO of Jeongnamjin Nonghyup Rice Cooperative Joint Business Corporation, and producing farmers.

The Armi rice, which embarked on its first export to Vietnam, was sent as a sample of Jeollanam-do's top 10 brand rice to WINn FOOD SYSTEM (CEO Kim Chang-min), a Vietnamese agricultural food importer, in December last year. It was tasted by local restaurants and Korean residents, and based on consumer purchase preferences, the 1kg small-packaged Jangheung Armi rice was finally selected.

Armi rice Saechungmu is an excellent variety intensively cultivated in Jeollanam-do. In Jangheung-gun, it is produced under the brand name "Armi" and is carefully managed from cultivation to production according to the highest quality rice (top rice) standards: protein content below 6.5%, perfect grain rate above 95%, purity above 90%, and milling within 15 days.

So far, Jangheung-gun has proceeded with quarantine relations and trademark registration procedures in the importing country through organic cooperation among Jeollanam-do, the export agency Changdae F&B, and Jeongnamjin Nonghyup Rice Cooperative Joint Business Corporation.

The Armi rice to be exported this time is scheduled to be showcased at the Jeollanam-do permanent sales center (Ho Chi Minh) opening on the 10th of next month. The permanent sales center is located in Crescent Mall, a large shopping mall in the center of Ho Chi Minh City, where Koreans, foreign expatriates, company employees, and wealthy Vietnamese are concentrated.

Governor Jeong Jong-sun said, "Despite the difficulties caused by COVID-19, the fact that this is the first export in the field of food crops in Jangheung-gun is very meaningful," and added, "We will continue to do our best for the development of local agriculture through thorough raw material management and securing sales channels for agricultural products together with Jangheung-gun Nonghyup Integrated RPC."

Meanwhile, Jangheung-gun plans to continuously expand the export of Armi rice together with Kim Chang-min, CEO of Vietnam's WINn FOOD SYSTEM.

This content was produced with the assistance of AI translation services.