Daesang Cheongjeongwon Launches Convenient Meal Brand 'Homings'

Daesang Cheongjeongwon 'Homings' 6 Main Dishes

[Asia Economy Reporter Seungjin Lee] Daesang Cheongjeongwon announced on the 25th that it has launched the convenient meal brand 'Homings' and released new products including main dishes and fried rice.

Cheongjeongwon's 'Homings' is a brand created by combining 'HOME' with the present continuous tense 'ing,' expressing the satisfaction felt through a 'proper meal' enjoyed by making it at home. Daesang plans to offer high-quality products that consumers can easily enjoy through Cheongjeongwon's 'Homings.'

The first products introduced under Cheongjeongwon's 'Homings' are main dishes and fried rice that can be enjoyed with simple cooking. The main dishes make it easy for anyone to enjoy grilled, hot pot, and stir-fried dishes that are usually cumbersome to prepare at home. ▲Unyang-style Crispy Bulgogi ▲Cheongsong-style Chicken Bulgogi ▲Seoul-style Beef Bulgogi Hot Pot ▲Busan-style Gopchang Hot Pot include all the necessary ingredients such as meat, vegetables, seasoning, broth, and noodles in a pre-prepared state, allowing the dish to be completed within 10 minutes.

Unlike existing ready-to-eat home meal products, these are not pre-cooked but are flash-frozen fresh raw meat and vegetables, preserving the nutrition and texture of the ingredients. During cooking, additional ingredients can be added to create a personalized recipe. ▲Chuncheon-style Cheese Dakgalbi ▲Mapo-style Marinated Pork can be easily prepared by heating in the microwave for just 3 minutes.

Homings fried rice comes in five varieties: ▲Whole Shrimp Fried Rice ▲Chicken Breast Fried Rice ▲Beef Fried Rice ▲Ham and Vegetable Fried Rice ▲Crab and Lobster Fried Rice. Noting consumers' concerns about oil intake when eating fried rice, high-quality olive oil, which is good for health, was used to make the fried rice. To bring out the unique flavor of fried rice, 100% Spanish olive oil and fragrant scallion oil were used together to impart a deep smoky aroma, and each grain of rice was flash-frozen to preserve the fluffy texture of freshly fried rice.

A Daesang official said, "Homings is a new home meal replacement brand from Cheongjeongwon prepared to satisfy consumers at every moment?from deciding the menu, cooking themselves, to enjoying a delicious meal." He added, "We plan to continue introducing differentiated products from existing home meal replacements so that consumers can easily enjoy a 'proper meal'."

This content was produced with the assistance of AI translation services.