Martial Arts, Alibaba Group Hold Consultation Meeting for Entry into Chinese E-commerce

[Asia Economy Reporter Suyeon Woo] The Korea International Trade Association announced on the 25th that it will hold a "Webinar and Consultation Meeting on Entering the Chinese E-commerce Market with Alibaba Group" for two days starting from the 24th.

This event was organized to introduce the global overseas warehouse model operated by Alibaba Group's e-commerce platform, Tmall Global, to Korean companies and to find new Korean products and companies to enter Tmall Global.

The global overseas warehouse model is a business where companies entering Tmall Global do not deliver products directly to China but only stock them in designated warehouses in Korea. After that, Tmall Global handles logistics, marketing, sales, and even settles monthly sales performance.

Cho Hak-hee, Head of the International Business Division at the Korea International Trade Association, delivers a greeting at the "Webinar on Strategies for Entering the Chinese E-commerce Market with Alibaba Group" held by the Korea International Trade Association on the 24th. Photo by Korea International Trade Association

At the webinar held the previous day, category managers from Tmall Global introduced strategies for entering the Chinese e-commerce market and shared success stories. Minhwa Kim, manager at Alibaba Group, stated, "The Chinese cosmetics market size is expected to grow steadily in the future," and manager Wooryeong also conveyed the market atmosphere by saying, "Although women are still the main consumers, the purchasing power of male consumers is clearly increasing."

On the same day, a first-round video consultation meeting was held between 64 Korean companies wishing to enter Tmall Global and Tmall Global representatives. The second consultation meeting will be held on June 15. Companies that receive favorable evaluations in the consultation will have the opportunity to sign entry contracts through follow-up negotiations with Tmall Global.

Joh Hakhee, head of the International Business Division at the Trade Association, said, "We hope this event will serve as an opportunity for our companies to effectively target the Chinese e-commerce market through China's Tmall Global."

This content was produced with the assistance of AI translation services.