Happycall, Frying Pan Advertisement On Air with Brave Girls

‘South Korea Fan Heart Capture’ Brand Campaign Underway

Happycall announced on the 24th that it will release a commercial video featuring the girl group Brave Girls on its official YouTube channel. Photo by Happycall

[Asia Economy Reporter Kim Heeyoon] Happycall announced on the 24th that it will release an advertisement video featuring the girl group Brave Girls on its official YouTube channel.

According to Happycall, this advertisement was inspired by the resemblance of a frying pan to a tennis racket and was filmed with a tennis match concept. The familiar song "Frying Pan Play" was reborn as a Happycall version for consumers.

In the advertisement, Brave Girls wear tennis outfits against the vivid-colored tennis court background, singing the frying pan cooking song and performing lively dances. Introducing Happycall's frying pans such as the Flexpan, Brave Girls convey the message of "Capturing the hearts of Korea's fans."

The company explained that starting from June this year, Brave Girls' Happycall advertisement will also be seen on TV and buses in Seoul.

Along with the advertisement airing, Happycall is launching the "Capturing the hearts of Korea's fans" brand campaign. Until the end of this month, an event will be held on the Happycall official shopping mall offering members a 30% discount coupon, and among purchasers, 10 will be selected by lottery to receive a Brave Girls signed CD. A gift event including Brave Girls signed CDs will also be held on Happycall's official Instagram.

Furthermore, Happycall plans to conduct a TikTok challenge with Brave Girls in mid-next month. They also plan to launch the Brave Girls Limited Edition frying pan, which includes photo cards, next month, the company added.

Park Soyeon, CEO of Happycall, said, "The message of this advertisement and brand campaign, 'Capturing the hearts of Korea's fans,' is a double entendre expressing both Happycall, a renowned kitchenware brand known for frying pans, and Brave Girls, who receive love from fans." She added, "We hope that the advertisement and various brand campaigns with Brave Girls will serve as an opportunity to introduce Happycall freshly to the MZ generation."

This content was produced with the assistance of AI translation services.