Shinsegae International VDIVOV, Disney Collaboration Collection Launch

VDV VIDI VICI Disney Collaboration Collection

[Asia Economy Reporter Seungjin Lee] Shinsegae International's premium cosmetics brand VDIVOV announced on the 24th that it will release a limited edition collection featuring the iconic popular characters 'Mickey Mouse' and 'Minnie Mouse' in collaboration with Disney. This is the first time VDIVOV has introduced products using characters.

The VDIVOV Disney collaboration collection will be released in limited quantities with the brand's global best-selling products, the cleansing foam and V Fit cushion. Since its launch in June 2016, VDIVOV's representative product, the Perfect Cleansing Foam, which has surpassed cumulative sales of 14 million units to date, will be presented as the 'Face Clear Perfect Cleansing Foam Duo Disney Edition.' Each product features the faces of Mickey Mouse and Minnie Mouse, making them perfect for couples to share or as gifts.

A 'Face Clear Perfect Cleansing Foam Disney Edition 200㎖' developed exclusively for the Chinese market will also be released. To cater to Chinese customers who prefer larger sizes, the volume has been increased from the existing 120㎖ to 200㎖, and a Mickey pattern in a golden color combination tailored to Chinese tastes has been developed and applied to the packaging. It will be sold exclusively in limited quantities on Tmall, China's largest online platform.

Another popular VDIVOV product, the V Fit Cushion, will be released as the 'Perfect V Fit Cushion Disney Edition.' This product is characterized by its thin and lightweight application. In particular, its high-adhesion formula, which is resistant to sweat and sebum, helps maintain makeup for a long time, making it ideal for use even in hot summer weather.

To commemorate the launch of the VDIVOV Disney collaboration collection, various online customer events have been prepared. Until the 31st of this month, customers who follow the official VDIVOV Instagram account will be entered into a draw to receive a 'Face Clear Perfect Cleansing Foam Disney Edition Trial Kit.' On the 25th at 9 PM, a special Naver Live broadcast for the VDIVOV Disney collaboration collection will be held.

A Shinsegae International VDIVOV representative said, “We have released a limited edition collection using characters for the first time to appeal to the 2030 generation who value fun and experience when purchasing products,” adding, “Since Mickey is a popular character that many companies, from overseas luxury brands to domestic brands, eagerly collaborate with, a positive response is expected.”

This content was produced with the assistance of AI translation services.