Hyundai Department Store's Fresh Food Specialty 'Labang'... "We Go Directly to the Source"

Hyundai Department Store introduces a fresh food specialty live commerce program, 'Hyundai Food Hall SanjiLive'.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 24th that it will launch a fresh food specialty live commerce program called ‘Hyundai Food Hall SanjiLive’ and will hold a relay live broadcast for three days starting from the 25th.

Hyundai Food Hall SanjiLive operates by having the buyer in charge directly visit local specialty product farms that supply fresh food to Hyundai Department Store’s food hall once a month and sell through live commerce. The broadcast is conducted through the Shopping Live section of the Hyundai H Mall mobile app, and it plans to expand to major portal sites’ live commerce platforms such as Naver and Kakao in the future.

The relay live broadcast will be held for one hour starting at 2 PM on the 25th. On the 25th, it will showcase Super King Abalone, which has about 10% thicker flesh than regular abalone, from an abalone farm located in Wando-gun, Jeollanam-do. On the 26th, it will visit Uiryeong-gun, Gyeongsangnam-do, where the earliest Chodang corn is harvested year-round in Korea, to sell the product. On the 27th, it will present premium watermelons from farms in Eumseong-gun, Chungcheongbuk-do, a major watermelon production area, under Hyundai Department Store’s premium fresh food brand H-Sweet.

Hyundai Department Store is launching the fresh food specialty live commerce program to differentiate live commerce content by highlighting its strengths and expertise in fresh food. Additionally, through live commerce broadcasts that are familiar not only to the main customer base of the food hall, the 40s and 50s generation, but also to the MZ generation, it aims to attract them to Hyundai Department Store’s food hall and its own specialized online food mall, Hyundai Food Hall ToHome.

A Hyundai Department Store official said, “Unlike typical live broadcasts that focus on price appeals such as discounts rather than products, Hyundai Food Hall SanjiLive’s differentiating point is delivering high-quality fruits and vegetables that can only be purchased at Hyundai Department Store directly from the production site to consumers’ tables.” He added, “We will continue to discover various content and lead the live commerce trend in the department store industry.”

This content was produced with the assistance of AI translation services.