'2022 Gangwon World Forest Expo' Representative Image 'E.I.' Unveiled

Visualization of Fruit (Goseong), Flower (Sokcho), Root (Inje), Leaf (Yangyang) Images
Characterization of Endangered Species Inhabiting Seoraksan (Salk, Haneul-daramswi, Suribu-ong-i, Dambi)

[Image provided by Gangwon-do]

[Asia Economy Reporter La Youngcheol] The Gangwon World Forest Expo Organizing Committee announced the Event Identity (E.I.), the symbolic image of the Gangwon World Forest Expo (Forest Expo) to be held next May at the Gangwon World Jamboree Training Center area (Toseong-myeon, Goseong-gun).

According to the organizing committee on the 21st, the Forest Expo E.I. includes the creation of a symbol, logo, slogan, and characters. The symbol mark was derived from the main keywords through image analysis of the four cities hosting the event: Goseong, Sokcho, Inje, and Yangyang.

The image was visualized using the smallest unit that creates forests, the seed, as a medium, representing fruit (Goseong - Hope), flower (Sokcho - Vitality), root (Inje - Pride), and leaf (Yangyang - Healing).

The characters were designed using endangered species inhabiting the Baekdudaegan mountain range centered around Seoraksan (wildcat, flying squirrel, Blakiston's fish owl, and marten), incorporating the symbolic images and related keywords of the four cities.

In particular, the characters embody a cute and active image, considering the production (and sale) of various goods using them.

The Forest Expo side stated, "With the development of this E.I., we now have a representative image for the Gangwon World Forest Expo, and we expect it to play a significant role in promoting the Forest Expo domestically and internationally by utilizing a cute and friendly image."

The event theme is "The World Finds the Future of Humanity in Forests," and the slogan is "Meet in the Forest, Forest Gangwon."

The event consists of various exhibitions, experiences, academic events, and linked tourism, offering a wide range of attractions and activities. The organizing committee is actively preparing for the Forest Expo, which is one year away.

This content was produced with the assistance of AI translation services.