Wando-gun Selected for 'Asia TOP Brand Awards' in Local Government Category... Award Plaque Presented

An official from Asia Economy presented a plaque to Shin Woo-cheol, Wando County Governor (right). / Photo by Asia Economy

[Wando = Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] Wando-gun, Jeollanam-do, was selected in the local government category at the Asia Economy ‘2021 Asia TOP Brand Awards’.

On the 20th, the newspaper personally presented the plaque to Shin Woo-cheol, the mayor of Wando-gun, to congratulate him.

Wando-gun completed the trademark registration for the ‘Marine Healing Wando’ brand and began full-scale utilization from the 1st of this month.

In particular, the registration of the ‘Marine Healing Wando’ brand was proactively promoted to secure the brand rights of Wando-gun, which was selected as a leading local government in the marine healing industry, to strengthen promotion of the marine healing industry and prevent brand misuse.

Since 2018, the county has been conducting a BI development project for the marine healing industry, ultimately selecting ‘Marine Healing Wando’ as the brand, applied for trademark registration in June 2019, and completed final registration as of the 16th of last month.

To enhance brand awareness, in 2019, the county installed large channel letters of ‘Marine Healing Wando’ at the roundabout entering Sinji-do from Wando-eup, and plans to actively utilize it for various purposes in the future.

Mayor Shin Woo-cheol of Wando-gun stated, “The trademark registration of the Marine Healing Wando brand is expected to play a significant role in protecting the brand and promoting the marine healing industry by proactively securing intellectual property rights.”

Meanwhile, Wando-gun plans to develop various products using the brand to strengthen promotion of the marine healing industry, and aims to lay the foundation of the marine healing industry through various methods such as producing customized promotional videos for the target audience and YouTube video promotions.

Recently, the global market demands the establishment of strong brands that can capture consumers’ hearts, and brand management has become the top priority for all companies.

Accordingly, Asia Economy selects companies and local governments that have innovatively enhanced their brand capabilities through active marketing activities every year.

This content was produced with the assistance of AI translation services.