Maeil Dairies Selex, Launches 'Selex Core Protein Nuts Bar'

[Asia Economy Reporter Seungjin Lee] Maeil Dairies' customer-tailored health management brand Selex announced on the 21st the launch of its protein bar, 'Selex Core Protein Nuts Bar.'

The Selex Core Protein Nuts Bar was first introduced on Kakao Makers on April 26. It gained great popularity, selling over 100,000 units within about two weeks of being listed.

The newly launched Selex Core Protein Nuts Bar is a protein bar that combines taste, nutrition, and convenience. It contains more than 50% nuts such as peanuts, almonds, and cashew nuts, while maintaining a soft texture.

Additionally, it reflects Selex's independently developed nutritional design (protein, leucine, vitamin D composition) for muscle and bone health. With just one 50g product, you can consume 12g of protein, a major component of muscles and connective tissues, 830mg of leucine, an essential amino acid involved in protein metabolism, and 10μg of vitamin D, necessary for calcium and phosphorus absorption. It also contains three types of vitamin B, allowing you to conveniently recharge your energy anytime, anywhere.

It is also characterized by being free from synthetic colorants, trans fats, and gluten, making it healthier to enjoy.

A Maeil Dairies official said, “Unlike existing protein bars that focus only on protein content, the Selex Core Protein Nuts Bar is made with a flawless nutritional design including essential amino acids, leucine, vitamins, calcium, and minerals. In particular, the high nut content provides a crisp chewiness while boasting a soft and savory texture, making it ideal for busy mornings and afternoons when fatigue sets in.”

This content was produced with the assistance of AI translation services.