Lotte Department Store's Healing Music Video "Popular Run" with Brave Girls

3.1 Million Views on YouTube in 2 Weeks
Strong Promotion Effect from Passionate Fandom

[Asia Economy Reporter Jo In-kyung] "Make a wish, oh Red sun, may the wish I hold in my heart surely reach the sky and all come true..."

Lotte Department Store has captured the hearts of not only the MZ generation in their 20s and 30s but also middle-aged customers with a music video (photo) released in collaboration with the popular girl group Brave Girls, enjoying significant promotional effects.

On the 21st, Lotte Department Store announced that the music video "RED SUN (With Lotback)" released on its official YouTube channel on the 5th of this month has reached 3.1 million views in just two weeks. This is the fastest and highest view count record among Lotte Department Store’s YouTube videos.

The video has received 114,000 likes and 18,000 comments, proving the passionate fandom of Brave Girls. Furthermore, it has been followed by secondary reproductions such as reaction videos, MV interpretations, and dance cover videos on various internet communities and YouTube, earning the evaluation of being a "video that doesn’t feel like an advertisement."

This music video was produced as the second season of Lotte Department Store’s healing project "Song for you," which started with the intention of gifting people a healing song. Last November, Lotte Department Store also delivered a warm message of comfort to those exhausted by COVID-19 by releasing "Mask Christmas (With Lotback)" in collaboration with artist Hanhae.

Brave Girls is a girl group that became a hot topic by gaining great popularity three years after the release of their song "Rollin" (chart resurgence), as a result of continuous effort and patience despite a long hiatus. They receive overwhelming support from male fans ranging from young people in their 20s and 30s to middle-aged men in their 40s, and have a strong overseas fan base as a representative K-pop group.

Lotte Department Store raised fans’ expectations to the fullest by sequentially releasing Brave Girls’ music video teaser ads and full versions, and conducting pre-viral marketing through celebrity-related internet communities, YouTube, Instagram, and Facebook. The addictive chorus and signature choreography in the video instantly captivated viewers’ eyes and ears.

A Lotte Department Store official explained, "The success story of Brave Girls gives great inspiration to those going through difficult times in various aspects of daily life due to COVID-19," adding, "This music video also formed a stronger sense of empathy through sincere storytelling that stimulates fans’ emotions."

Lotte Department Store plans to continue its popularity by releasing additional stereo audio and making-of videos along with reaching 3 million views. They are also discussing plans to release the "RED SUN (With Lotback)" music video as a separate audio track in response to fans’ requests for an official song release.

This content was produced with the assistance of AI translation services.