"Expanding TV Home Shopping Universe to Mobile: CJ OnStyle Utilizes Flagship Programs"

Choi Hwajung Show (TV) - Choice Market (Mobile)
Lee Sora Project (TV) - E.P Emotion Team (Mobile), etc.
"Applying representative TV home shopping programs to mobile... Proposing products and brands tailored to tastes"

[Asia Economy Reporter Kim Yuri] CJ OnStyle announced on the 21st that it will strengthen mobile content by linking representative TV home shopping programs with mobile. The plan is to operate mobile pages for each representative program to naturally attract TV customers to mobile.

Notably, there is the mobile market "Choice Market" of the TV home shopping program "Choi Hwajung Show." Based on the high loyalty of the target customers (women aged 35-54) of the "Choi Hwajung Show," which sells products reflecting the tastes of broadcaster Choi Hwajung, the mobile "Choice Market" curates and sells products that could not be handled on TV home shopping due to limited broadcast time and insufficient quantity.

Starting in March with the theme of "Healthy Beauty," the beauty, health, and lifestyle planning program "Lee Sora Project" has newly launched the mobile live program "E.P Emotion Team." It is broadcast on mobile every Sunday immediately after the "Lee Sora Project" ends, introducing items mainly used by Lee Sora in daily life. On the 23rd at 11 a.m., the "E.P Emotion Team" broadcast on mobile will feature "Ildong Foodis Hi-Mune Protein."

The CJ OnStyle living specialty program "Kang Jooeun's Good Life," which airs every Saturday, conducts group purchases. The "Group Purchase Market" is a commerce form that sells specific products exclusively for a limited period based on trust between celebrities and customers. Utilizing the TV home shopping program "Kang Jooeun's Good Life," "Good Fam Group Purchase" selects living items tailored to customer preferences and opens a group purchase market for two weeks. Broadcaster Kang Jooeun will also appear on the mobile live introducing "Good Fam Group Purchase" products to strengthen communication.

CJ OnStyle's representative show hosts Dong Ji-hyun and Lim Se-young focus on enhancing customer communication through "Donggage" and "Hit the Style." Show host Dong Ji-hyun reveals everyday preference products through the "Donggage Mini Market." CJ OnStyle's representative fashion program "Hit the Style" strengthens customer participation community functions in "Hit the Lounge." It will continuously present coordination information by fashion items and monthly fashion makeover project content "Monthly Hits."

Gwak Sangwon, head of CJ OnStyle's content production division, said, "This attempt aims to organically connect TV and mobile channels so that existing TV customers naturally become mobile fandom." He added, "We will mobilize the broadcasting experience and content production capabilities accumulated so far to transform CJ OnStyle into a platform that completes customer tastes."

This content was produced with the assistance of AI translation services.